Brand & Trade Marketing Manager DACH - München

All jobs Print Apply


Active since 15-11-2018 Job category Marketing
Location München Level Manager
Educational level Bachelor / Graduate Employment type Fixed term contract with option...
Hours 32 - 40 Salary -
O'Neill Europe is looking for a Marketing Manager DACH


It started with a simple idea that changed an industry – Jack O’Neill just wanted to surf longer.

The pioneering and carefree spirit helped O’Neill to become an industry leader, building high performing product wrapped in a bold and fashion forward look – creating product that shaped a generation of new pioneers.

The starting point of the brand is to do more of what you love, Jack wanted to surf for longer and that spirit continues today. It is not about being world champion, it is about the love of nature and enabling people to be out longer – whatever the weather. This spirit will be the backbone of our brand, building technical and innovative product that looks equally at home on a board or in the city.

If where we came from makes you smile then we may have the perfect opportunity for you - we are looking for the next generation of pioneers, rebels, dreamers and innovators to help us to continue this legacy of breaking away from the rest of the group.

Be a part of building the future of our great brand!

We’ve got the story and the tools – we just need you to pull it all together. You see the world through opportunity’s eyes, looking at our brand to see how we can be better, and how we can add to our consumer’s lives. You know what they want, and together we can make it happen.

As a Marketing Manager Germany you develop and implement a country specific Marketing Plan based on the European Marketing Strategy and you ensure that it will be executed accordingly. Furthermore you are the interface between O’Neill and its stakeholders in the country such as Sales Team, Customers, Media, Strategic Coop Partners, Communities and is in charge of strengthen the brand positioning in the local market.


  • Marketing Plan & Budget: You will develop and execute the marketing plan. Also you build the local marketing budget and you monitor it. Together with the Country Manager you prepare a seasonal Go to Market Strategy for Germany.
  • Trade Marketing: You develop and execute together with Country Management an Account strategy and build strong relationships with the Accounts marketing departments.
  • Media & Communications: You steer the local PR agency, develop an annual PR plan together with them and monitor the execution. You develop the local media plan and you also develop and execute a local annual Social Media plan and monitor the achievements.
  • Team & Ambassadors: You build a strong local team of athletes and ambassadors and create content ideas and plans with the local team in order to activate it. You organize and supervise the execution of content generation and ensure the distribution to all communication channels.
  • Events: You organize and execute local grass roots events and ensures media capture to spread the content out to all communication channels.
  • Hot Spots: You develop a Hot Spot Strategy for Germany and translate it into an activation plan. You also execute the Hot Spot activation plan and build strategic relationships to relevant partners in the Hot Spot and manage them.
  • Strategic Partnership Management: You build relationships with relevant an potential key people and companies such as Photographers, Filmers, Production Companies, people from the surf and snow industry and community.


  • Minimum 5 years’ working experience within the field of Marketing and a proven track record of key account management
  • Extensive knowledge of the Lifestyle & Sports industry
  • Proven affinity with Action Sports and Youth Lifestyle in the field O’Neill operates in
  • Excellent verbal and written communication skills of the English and German language

Please send in your resume and motivation letter by using the apply button below. If you have any questions, please contact Marloes Thierry via +31(0)71-5600800.


More information
This listing is a full-time job

Job category Marketing
Industry / Industries Retail / Wholesale
Region Germany
Keywords Vacancy, Trade Marketing, Brand, Key account Management, Actionsport, Marketing, Retail, Lifestyle industry, sports industry, Germany, Marketing management, München

Contact information

Name Marloes Thierry